Case studies
Putting a new golf destination on the map. With Dalaman opening its first ever golf course in 2026, Azalea was appointed to lead its international PR and marketing launch: building anticipation for The Dalaman Golf Club and introducing the region to golfers and the travel trade as an alternative to Türkiye’s established Belek destination. We […]
Few names in golf carry the weight of Turnberry – and over a period of more than five years as their retained PR partner, we have worked to honour that legacy while building the resort’s reputation. Our brief requires the kind of integrated thinking that positions Turnberry not just as a links destination but as […]
Seven years and counting. With a figure of £4.7 million in PR value delivered in 2025 alone, Azalea has helped to establish Costa Navarino as one of the world’s great golf and sports destinations. Over the course of our continued partnership, we have worked to make that case loudly and consistently across Europe and North […]
A decade-long partnership built on trust, creative ambition and an unrelenting focus on keeping one of Europe’s most iconic golf and lifestyle destinations at the forefront of the global conversation. As Quinta do Lago’s retained PR and marketing partner for golf and sport for more than ten years, we have consistently delivered in excess of […]
When two of the most anticipated new golf courses prepared to reveal themselves to the world, they needed a launch strategy equal to their ambition. Azalea led the integrated PR and marketing campaign for both Dunas and Torre from the ground up – conceiving and hosting international media events that brought more than 50 of […]
Azalea has been working with the Madeira Promotion Bureau for more than eight years. Our partnership has played a key role in positioning Madeira as one of Europe’s most exciting emerging golf destinations. Through a strategic and fully integrated PR and marketing approach, we have successfully increased awareness and engagement across key international markets. Work […]
Club de Golf Alcanada is Azalea’s longest-standing client, with a partnership spanning more than 14 years. Through a sustained PR and communications programme, we have helped cement Alcanada’s reputation as Mallorca’s most sought-after golf course and a true ‘must play’ destination for golfers across Europe’s key golf tourism markets. Our long-term strategy has focused on amplifying […]
Few destinations in golf carry the natural drama of Apes Hill – and over five years as their retained PR and marketing partner across the UK, Europe and North America, we have worked to ensure the world knows it. From brand reputation and lifestyle positioning to real estate PR and strategic marketing, our integrated approach […]