Club de Golf Alcanada is Azalea’s longest-standing client, with a partnership spanning more than 14 years. Through a sustained PR and communications programme, we have helped cement Alcanada’s reputation as Mallorca’s most sought-after golf course and a true ‘must play’ destination for golfers across Europe’s key golf tourism markets. Our long-term strategy has focused on amplifying the club’s award success, international course rankings and world-class reputation, while maximising the global profile generated through its hosting of the Rolex Grand Final – the season-ending finale of the HotelPlanner Tour’s Road to Mallorca – alongside a programme of influential media, trade and industry engagement.