When two of the most anticipated new golf courses prepared to reveal themselves to the world, they needed a launch strategy equal to their ambition. Azalea led the integrated PR and marketing campaign for both Dunas and Torre from the ground up – conceiving and hosting international media events that brought more than 50 of the most influential golf and travel journalists to Portugal’s Comporta coast, and managing US and European media relations across the official inauguration.
The resulting global coverage spoke for itself: CNN Living Golf, Sky Sports’ Golf’s Greatest Holes, Peter Finch’s YouTube channel and major print titles across key markets. Underpinning it all, we built a premium photography and videography asset library designed to serve the brand for years to come.
The recognition followed: both courses earned a place in Golf World’s Top 100 Courses in Europe ranking, Torre was crowned World’s Best New Course at the 2025 World Golf Awards (one of three Awards won that year) and Dunas claimed the number one ranking in Portugal on both Top100Courses.com and Leading Courses’ Golfers’ Choice Awards, and continue to hold that crown. Now four years into our partnership, Azalea continues to lead Terras da Comporta’s international communications and PR strategy.