Few destinations in golf carry the natural drama of Apes Hill – and over five years as their retained PR and marketing partner across the UK, Europe and North America, we have worked to ensure the world knows it.
From brand reputation and lifestyle positioning to real estate PR and strategic marketing, our integrated approach has generated circa £100 million in PR value for a resort that has become the most talked-about golf destination in the Caribbean and Americas. The 2023 relaunch was the most visible golf launch the region had seen, anchored by exclusive broadcast coverage on CNN Living Golf that alone delivered over £2.6 million in PR value to an audience of more than 200 million viewers.
We have supported the Barbados Legends professional tournament since its inception in 2024, developed a compelling ambassador platform with Ryder Cup-winning captain Ian Woosnam, and driven a programme of partnerships, events and activations that has kept Apes Hill front of mind in its key markets. Industry recognition has followed: a place in Golf World’s Top 100 World Resorts in 2025 and the title of World’s Best Eco-Friendly Golf Facility at the 2024 World Golf Awards — accolades that reflect not just the quality of the product, but the sustained narrative we have built around it.