Putting a new golf destination on the map.
With Dalaman opening its first ever golf course in 2026, Azalea was appointed to lead its international PR and marketing launch: building anticipation for The Dalaman Golf Club and introducing the region to golfers and the travel trade as an alternative to Türkiye’s established Belek destination.
We developed the club’s brand positioning, visual identity and launch strategy, then took its story to the people who could help it travel. An international launch trip brought leading golf journalists from the UK, France, Germany, Denmark and Austria to Dalaman, generating early advocacy and editorial coverage. Alongside this, we built relationships with golf tour operators and developed familiarisation activity to put the destination in front of key commercial audiences.
The campaign reached well beyond the press office. We delivered launch communications and trade and consumer PR across UK and European markets; planned and bought a pan-European print, digital and social advertising campaign and created a premium photography and film library for long-term use. Working alongside Hilton Dalaman Sarigerme Resort & Golf, we also provided specialist social media, PPC and website consultancy and developed an influencer strategy for 2027 which will ensure sustained content and momentum in its first full year.