
NEWS

TROON INTERNATIONAL PUBLISHES IN-DEPTH REPORT FROM US GOLFER RESEARCH
Troon International has published an insightful and detailed industry report into amateur golfers across the US – which, among other things, revealed that golf getaways and digital engagement are a key focus for the average American golfer.

SEED SET TO REVOLUTIONISE GOLF WITH AI-DRIVEN ‘SYNCR’ SELF-ALIGNING BALL
An Ireland-based research team has unveiled a self-aligning AI golf ball that looks set to irreversibly change the trajectory of the sport.

NEW ROLEX PARTNERSHIP MAKES THE DUNAS COURSE AT TERRAS DA COMPORTA A TIMELESS CLASSIC
The Dunas Course at Terras da Comporta in Portugal has confirmed its status as one of global golf’s most prestigious new venues after joining a select group of courses to partner with the iconic Swiss watch brand Rolex.

MICHELIN STAR RENEWED AS PALMARES RESTAURANT ‘AL SUD’ DEBUTS ALGARVE-INSPIRED MENU
Palmares Ocean Living & Golf’s ‘AL SUD’ – one of the only Michelin-starred restaurants in European golf – has retained its star for a fifth consecutive year as it unveils a new dining concept for 2025.

DUNDONALD LINKS CLUBHOUSE RECOGNISED AS SCOTLAND’S BEST AT GOLF TOURISM AWARDS
Dundonald Links has once again seen its clubhouse recognised as the nation’s best following success at the 2025 Scottish Golf Tourism Awards.

TROON INTERNATIONAL CONTINUES TO ADVANCE AGRONOMY BEST PRACTICES
“The future of golf course management is rooted in the fundamentals - proven, reliable techniques combined with hard work from the teams on the ground and emerging technologies”. That’s the message from Simon Doyle, Troon’s Vice President of Agronomy for the international division, following a world tour of Troon experts who visited nine countries across the Troon International network.

NEW OGIO DUAL-FUNCTION BAG HEADLINES EXCITING 2025 ALPHA COLLECTION
OGIO Europe has unveiled its new limited-edition 2025 Alpha collection, headlined by the ultimate travel bag for the spontaneous traveller.
PLATFORM GOLF ANNOUNCES CLAUDE HARMON III AS NEW GLOBAL AMBASSADOR
PLATFORM Golf, a breakthrough leader in golf technology, today announced internationally renowned instructor Claude Harmon III as its newest global ambassador.

SEED GOLF CELEBRATES IRELAND WITH NEW ST PATRICK’S DAY BALL
Seed Golf is celebrating St Patrick’s Day with the launch of ‘The Craic’, a limited-edition variant of its signature SD-01 ball that celebrates the brand’s native Ireland.

COWDRAY CHOSEN TO HOST MAJOR REGIONAL GOLF CHAMPIONSHIP
Cowdray is set to showcase its major course renovation project this summer as it prepares to host one of the region’s most important golf competitions for the second time in its esteemed history.