EXCITING FUTURE AHEAD FOR AZALEA AS TWO NEW APPOINTMENTS UNVEILED

Leading golf PR and marketing specialist Azalea has announced two key appointments at the start of a busy year for the agency.

Experienced industry professional Roddy Williams has taken up the role of head of content and media, leading the existing content team while working on a number of key accounts.

Williams built a stellar reputation in the industry across a 22-year spell at the European Tour group and Ryder Cup and was recently director of communications at the international non-profit GEO Foundation for Sustainable Golf.

Azalea’s team has also been bolstered with the addition of Chris Beeson as an account manager. Beeson joins from a role at British Airways Holidays after previously serving as UK project manager at award-winning brand Your Golf Travel, and is also a talented golfer having operated as a PGA professional since 2006.

The appointments continue a busy period of growth for Azalea, who appointed Damian Urwin as an account manager and Alana Burnett as lifestyle content manager last year. Urwin ended his own six-year spell at Your Golf Travel in 2024 after a period as a market manager for online travel agency Agoda, while Burnett has extensive experience in travel and hospitality, most recently in a managerial role for Four Seasons Hotel Hampshire.

Sean Noble, managing director at The Azalea Group, said: “We are delighted to make two very strong additions to the team as the business continues to grow following an extremely successful 2024.

“We have known Roddy for a very long time and feel he is the perfect fit to head up our content team.

“Our clients are also in very good hands with Chris, who already has a fantastic knowledge and experience of the sectors we operate in.

“These appointments continue some exciting recruitment following the arrivals of Damian and Alana last year. A warm welcome to all of our new additions as we look forward to a very busy and exciting 2025.”

Azalea has established itself as one of Europe’s leading golf and tourism agencies since launching in 2006, working with world-class courses, resorts and tourist boards including Apes Hill Barbados, Al Zorah City, Costa Navarino, Details – Hospitality, Sports & Leisure, Quinta do Lago, Terras da Comporta, Troon International, Trump Turnberry and Verdura Resort.