OGIO Europe’s influence within the world of golf looks set to continue to grow in 2025 as the brand looks to build on a period of sustained success by releasing its biggest and most varied golf product line ever.
Building on the accomplishments of 2024 – which saw OGIO’s overall golf business increase 40 per cent year-on-year – the brand has started 2025 by releasing a range of fresh and exciting products, including new travel covers and new limited-edition lines of the popular Shadow and Fuse golf bags.
OGIO’s premium synthetic golf bag, the Shadow sees modern design mixed with a timeless aesthetic, including a perforated hip pad for maximum carrying comfort and a magnetic pocket for accessories.
The bag, which was originally released in four classic colours, is now available to purchase in eight designs, with the dark green ‘Hunter’ and the red ‘Cabernet’, plus the limited-edition light blue ‘Sky’ and the limited-edition ‘Red, White and Blue’ bag joining the original ‘Black’, ‘White’, ‘Navy’ and ‘Grey’ bags in the market.
OGIO’s exciting Fuse Stand Bag, the brand’s maiden range of lightweight golf carry bags, was released as a bold and functional carry option for golfers of all ages and abilities last year to much acclaim. Following that success, the bag has been relaunched in seven new colourways – including the white, green and yellow ‘Magnolia’ and the white, blue and peach ‘Wave Camo’. The bag will also be released in three more designs later this year.
The popularity of OGIO’s golf travel covers continues to go from strength to strength, and this year will certainly be the same with all bags enjoying a new and improved construction and design. Three new travel cover ranges are now available to purchase – providing yet more great OGIO options for travelling golfers.
The OGIO Alpha Travel Cover Slim is a smaller but sturdy option, while the new Renegade Travel Cover takes inspiration from the brand’s popular Renegade luggage line and provides a heavy-duty option for those longer golf trips. The Alpha Travel Cover Mid offers an in-between, providing a lighter option for all-sized bags. All travel covers are foldable – allowing for easier storage when not in use.
In addition to those products, OGIO has also released a new towel range to the European market. Featuring the brand’s premium embroidery and an attachment loop, the logo-ready towels have been created with ultra-absorbent material, making them the perfect additional to the golf bag whatever the season.
Michael Birch, head of OGIO EMEA, said: “OGIO continues to go from strength to strength as our bold, daring and different approach to designs on our high quality, premium finished products gained the attention of golfers across Europe in 2024.
“We are extremely excited to be releasing new limited-edition designs to our popular Fuse and Shadow bag ranges and a redesigned travel cover range. The fresh and exciting product range will kick-start what we envisage will be a fantastic 2025.”
Owned by Callaway Golf Company, OGIO sits alongside a portfolio of global brands, including Topgolf, Toptracer, Odyssey, TravisMathew and Jack Wolfskin.
Founded in 1987, OGIO has become well established with its inventive designs and technologically advanced personal storage products – making them a vital cog in the wheel across a wide variety of sports.