Troon International, the international division of Troon and the leader in providing golf and club-related leisure and hospitality services, has partnered with leading PR and marketing specialists Azalea to further its reputation across key markets outside the United States.
The new partnership will see Azalea activate media and marketing campaigns to cement Troon International’s position as the leading management advisory for golf destinations worldwide and showcase the exceptional level of quality that has become synonymous with the Troon brand across golf course management, club operations, agronomy services, hospitality and extraordinary experiences.
DJ Flanders, Executive Vice President of Troon International, said: “We are thrilled to be partnering with Azalea at this exciting time for Troon International. Some of our worldwide venues have benefitted from Azalea’s expertise for a number of years and we look forward to building this partnership as we continue to expand and develop our best-in-class experiences.”
Azalea partner and director, Andy Barwell, said: “We are delighted to partner with Troon International across their global markets. We have seen first-hand the positive impact Troon International brings to destinations worldwide and we look forward to supporting its continued drive for excellence.”
Troon provides management services to more than 925 locations in 45-plus US states and 35-plus countries, including operational responsibility for 575-plus courses. Troon also manages various amenities, such as racquet sports, aquatics, fitness, food & beverage, lodging, homeowners’ associations and more.
Troon International’s flagship destinations include, in Asia, Vattanac Golf Resort, Cambodia and the Els Club Desaru Coast, Malaysia; the PGA National Czech Republic and The Grove in Europe; and Al Zorah Golf Club and The Els Club Dubai in the UAE.
Since launching in 2006, Azalea has established itself as one of Europe’s premier agencies in the golf, tourism, leisure and lifestyle sector, representing best-in-class global venues, such as Costa Navarino, Al Zorah Golf Club, Apes Hill Barbados, Quinta do Lago, Verdura Resort and Terras da Comporta.