The Exclusive Collection has enhanced its reputation within the world of golf after the collection of independent country house properties agreed a partnership with DP World Tour and LIV Golf star Laurie Canter.
Canter has finalised a new 12-month agreement to represent the Exclusive Collection portfolio, a selection of seven stunning family-owned properties across England, including The Manor House Golf Club in Wiltshire and Surrey’s Pennyhill Park.
The 33-year-old Englishman – who produced his best-ever performance at a Major when finishing joint-17th at this year’s Open Championship – will join the England men’s rugby union team in using Pennyhill Park as an elite training base in between tournaments.
The partnership will see the star work closely with The Manor House Golf Club, an acclaimed par-72 parkland course within picturesque rolling countryside on the southern edge of the Cotswolds, and it’s a venue the Bath-born Canter knows well having spent much of his early golf years playing there.
He will also help to promote the wider brand offering online to his growing group of followers on social media and will be a central figure in the marketing and promotion of the brand’s exciting golf packages and sport and leisure facilities.
Canter said: “I am delighted to be partnering with Exclusive Collection again. I have always had a connection to the group, having started my amateur career practising at The Manor House Golf Club, and it’s fantastic to be representing the group at such a pivotal point in my professional career.
“Having relocated to Surrey, I am looking forward to making the most of the facilities at Pennyhill Park for all my off-course training, rest and recovery, and I am confident that working in such a high-performance environment will naturally transfer to benefit my on-course performances.”
Canter, a devoted Bath Rugby supporter and all-round sports fan, enjoyed a breakthrough season in 2020, finishing 19th in the Race to Dubai thanks to five top-10 performances including two second place finishes at the Portugal Masters and the Italian Open.
He followed that up in 2021 by finishing runner-up by one stroke to American Billy Horschel at the BMW PGA Championship, the flagship event on the DP World Tour.
Since then, Canter has played across the first two seasons of LIV Golf while remaining a member of the DP World Tour, most recently finishing joint-14th in the Alfred Dunhill Links Championship.
Stephanie Hall, group director of sales and marketing at Exclusive Collection, said: “We have known Laurie for a long-time due to him being a regular visitor of The Manor House, so we are delighted to be working alongside him even closer as we continue to expand our offering of golf to hotel guests across the Exclusive Collection.”
Although The Manor House is the only Exclusive Collection property to have a golf course, both Pennyhill Park and Royal Berkshire, in Ascot, offer an exceptional hotel experience for those playing golf in the area – both are located on and close to the Surrey Sandbelt, a small corner of England containing some of the highest quality golf courses anywhere in the world.