OGIO, the award-winning global leader in golf bag design and manufacturing, has signed one of the sport’s most popular YouTube and media influencers with Peter Finch joining as an official Global Golf Brand Ambassador.
The announcement follows another successful year for OGIO in Europe, in which the company’s eclectic and retro designs proved hugely popular across the golf consumer market.
With over half a million subscribers on YouTube, Finch has established himself as one of the most respected names in the golf influencer market. In 2022, his channel Peter Finch Golf received more than 16 million views across all new uploads; since being established in 2011 his content has been watched over 134 million times.
As well as amassing a strong audience on YouTube, the Manchester-based PGA Professional boasts almost half a million followers across his other social media platforms, including 225,000 on Instagram, 93,000 on Twitter and 51,000 on TikTok.
A golf coach who initially started his YouTube channel to help his clients, Finch has become one of the go-to names on the internet for amateur players looking for golf tips, drills, advice, course vlogs and equipment reviews.
Speaking about his new partnership with OGIO, Finch said: “I’m really excited to be partnering up with OGIO this year. I’ve been using their products for a while now and the quality and the look of everything has been superb.
“The innovation behind their golf bags and travel gear, along with the company's support in creators such as myself made this partnership a no brainer.”
Finch will be a central figure in the marketing and promotion of OGIO golf and travel product in 2023 and will also help promote the launch of the brand’s exciting 2023 range, including their new travel covers and golf bag which are set to be launched on January 21st and February 15th, respectively.
Finch said: “We have loads of content on the way and I can’t wait for my audience to see what OGIO have lined up for the rest of 2023 and how they'll enhance our future videos.”
The new line of products comes off the back of an incredibly successful 2022 for the company. In response to huge demand for their travel cover range last year - its most eclectic golf travel covers with inventive designs including Whiskey, Terra Texture, Digi Camo and Warp Speed – OGIO has increased the number of styles and volume for 2023 with demand anticipated to remain high.
Owned by Callaway Golf Company, OGIO is a premium active lifestyle company alongside a portfolio of global brands, including Callaway Golf, Odyssey, TravisMathew, Jack Wolfskin and Top Golf.
OGIO’s expertise extends into a vast range of expertly constructed luggage, backpacks, bags and accessories, which ensures it can cope with even the most testing of environments.
Founded in 1987, OGIO has become well established with its designs and technologically advanced personal storage products – making them a vital cog in the wheel across a wide variety of sports.
To shop the full range of OGIO products, please visit: www.eu.ogio.com.