ADVENTURE AWAITS AS OGIO UNVEILS NEW CUSTOMER-LED DNA COLLECTION
OGIO Europe is transforming the travel experience with the launch of the DNA collection, a new backpack range practical enough for daily use and durable enough for weekend adventures.
An updated version of OGIO’s signature Renegade PRO bags, the DNA product range has been designed using customer feedback to create travel accessories that offers all the best parts of their original, with an infusion of modern tech and durability.
Perfect for explorers on or off the grid, the reinvented collection features three different backpacks to meet every traveller’s need.
Headlining the collection, the Renegade DNA Backpack has been constructed with 100 per cent recycled poly 630D cross-dobby fabric with a water-resistant finish, ideal for the consumer that seeks overt organisation and durability above all else. Available in a military inspired colourway with tactical features expandable pockets, a laptop sleeve and a luggage trolley pass through.
Also in the collection, the Gambit DNA backpack is a fully loaded, solid carry-on that can handle any situation. The sleek backpack features strategically placed compartments and pockets to keep all the most essential gear close by. With large compartments and padded electronic pockets with ergonomic shoulder straps and moulded protection, this multipurpose backpack is the secret weapon in travel.
Completing the collection, the Axle DNA Backpack allows customers to travel with ease and convenience. Created for ultimate efficiency, the backpack includes an airport security-friendly laptop compartment that zips down to lay flat through the scanners.
Multiple pockets, top zippered valuables pocket, and a deluxe organisation panel, featuring a key fob clip and zippered stash pocket, all make the Axle DNA Backpack the go-to bag for commutes or as a personal carry-on.
Michael Birch, head of OGIO EMEA, said: “OGIO continues to develop with its daring approach to product design, creating high quality, premium finished user focused products.
“We are delighted to be able to now unveil our new DNA collection, a range that has been made using customer feedback to deliver exactly what consumers want.”
Owned by Callaway Golf Company, OGIO sits alongside a portfolio of global brands, including Topgolf, Toptracer, Odyssey, TravisMathew and Jack Wolfskin.
Founded in 1987, OGIO has become well established with its inventive designs and technologically advanced personal storage products – making them a vital cog in the wheel across a wide variety of sports.