ERIC LYNGE JOINS AZALEA AS ASIAN EXPANSION CONTINUES
Azalea, the international golf, tourism and lifestyle PR and marketing agency, has continued its strategic expansion into the Asian market by appointing Singapore-based industry expert Eric Lynge as a regional advisor and consultant.
With more than 30 years’ senior leadership experience in golf and sports media, including roles with federations, governing bodies and commercial organisations, Lynge has a proven track record in advising and building successful relationships throughout the Asia-Pacific region.
As well as being a director of Sporting Insights Asia, which he started in partnership with Sporting Insights Limited UK three years ago, he has previously held prominent positions in a variety of sporting companies including the Asian Golf Industry Federation and the Asian Tour.
In his new role, Lynge will work to strengthen Azalea’s Asian network among key golf industry partners, media and facilities, as well as enhancing the company’s presence in key markets such as China, Korea, Japan and other countries in southeast Asia.
Luke Frary, managing director at Azalea, said: “Strengthening our footprint into Asia is a pivotal step for Azalea as we look to expand and connect our clients to golf’s fastest-growing, most dynamic market. The addition of Eric to the team will give us unrivalled knowledge, insight and connections throughout the region, enabling us to deliver even greater value for resorts, destinations and brands who wish to engage with the Asian golf audience. We’re thrilled to welcome Eric to the Azalea family and to open a new chapter of international growth.”
Lynge said: “Asia is now a centre of gravity for golf innovation, travel and industry partnerships, and I’m delighted to work alongside Azalea in this exciting new phase. We share a passion for building meaningful, high-impact relationships and delivering success for clients who want to tell their story in APAC’s diverse and vibrant marketplace. I look forward to harnessing my network and experience to help Azalea and its clients achieve outstanding results in Asia.”
Founded in 2006, Azalea has established itself as one of the most respected international PR and marketing specialists for the golf, tourism, leisure and lifestyle sectors with a portfolio that includes acclaimed facilities such as Costa Navarino, Marco Simone Golf & Country Club, Quinta do Lago, Apes Hill Barbados, Trump Turnberry, Verdura Resort, Troon International, Al Zorah and Terras da Comporta alongside lifestyle and performance brands.