golf

COSTA NAVARINO PARTNERS WITH AZALEA

The multi-award-winning Costa Navarino, in Greece, has appointed Azalea to spearhead its global golf and sports PR, and to support the destination in its enhanced guest offering.

Two-time Masters champion and Ryder Cup legend José María Olazábal was recently announced as the designer of two new golf courses at Navarino Hills, which will open for play in 2021.

The new Olazábal designs will take the Costa Navarino golf offering to an impressive four layouts, alongside The Dunes Course – designed by Bernhard Langer together with European Golf Design – and The Bay Course, created by the legendary Robert Trent Jones Jr.

Further developments at the destination will upgrade the sporting facilities, with an emphasis on tennis, alongside the opening of a unique, sustainable earth-sheltered clubhouse at The Bay Course, which will add further drive to Azalea’s mission for worldwide recognition for the destination.

One of the world’s most sustainable destinations, Costa Navarino is renowned for its pristine coastal location, breathtaking landscape, cultural heritage, luxury hospitality and real estate. A commitment to the highest standards of environmental and social responsibility exist throughout its operation, as well as a desire to promote the entire region of Messinia, while protecting and preserving both its natural beauty and heritage.

Luke Frary, Azalea account director, said: “This is a fabulous opportunity for us to communicate Costa Navarino across the marketing spectrum in order to heighten its status within European and global markets, and to spread the word about the unique proposition that the destination has to offer.”

www.costanavarino.com

EARLY SUCCESS FOR DUBLINER IN RACE TO QUINTA DO LAGO

Dubliner Peter Early saw off the challenge of 23 other golfers from across Europe to emerge victorious in Clubs to Hire’s Race to Quinta do Lago.

The competition – in association with Quinta do Lago, Irish Golfer magazine and retailer American Golf – was open to all golfers who held an official and regulated golfing union (or similar) handicap. And Early, a member at Royal Dublin GC, was one of more than 110 golfers to reduce their handicap by the desired 10 per cent before the end of September.

Those names were entered into a draw to determine the 24 grand finalists – from five different countries – who enjoyed a complimentary stay at the prestigious Portuguese resort.

The 53-year-old, who works for Aer Lingus, said: “This event was an inspiration for me to try to reduce my handicap. I started the year at 4.0 and managed to get my handicap down to 2.6. Even on days where I was not playing well and heading for a point one back, the thought of a trip to Quinta do Lago was very appealing and kept me focused. I look forward to competing again in 2019.”

As a reward for his endeavours, Early returned to Dublin the proud owner of a new TaylorMade M4 driver, while the prize for all 24 finalists included 18 holes on the Laranjal  course at Quinta do Lago, a night’s accommodation at the four-star Magnolia Golf & Wellness Hotel, complimentary club hire courtesy of Clubs to Hire, a gala dinner and prizegiving at the renowned Bovino restaurant, use of the practice range and complimentary buggies.

Clubs to Hire co-founder, Tony Judge, said: “The event was a great success and we were able to witness some very good golf. It was heartening to hear the really positive comments from the finalists who clearly really enjoyed the experience – and the opportunity to play on a world-renowned golf course.”

“We had more than over 3,000 entries of which 110 hit their target. The event is very much aimed at golfers who are keen to reduce their handicap and improve their overall game. We and our partners look forward to making the 2019 version bigger and better.”

Clubs to Hire handles more than 300,000 annual visits to its website and more than 80,000 bookings for rental clubs at 28 locations worldwide, including popular golfing regions in the USA, Thailand, Australia, South Africa and five countries across the Mediterranean, offering the latest clubs on the market, from leading brands such as TaylorMade, Callaway and Mizuno – for men and women, left- or right-handed – from just €35 per week, a potential saving of up to €125, with none of the hassle.

www.clubstohire.com

CHERVÒ GOES FULL THROTTLE WITH NEW COLLECTION

Chervò has drawn unique inspiration from the diverse world of bikers and Tibet for its exciting autumn/winter 2018/19 collection.

The leading Italian luxury golf and leisure apparel company has launched the latest range, which underlines their progressive design and adds to the growing reputation of the brand in the UK, which is already among the most established in continental Europe.

The men’s collection features the colour moods more commonly associated with bikers, using steel and leather among the shades, while the women’s collection has adopted both vibrant and softer palettes, which can be found among traditional Tibetan tribes.

But while traditions are acknowledged, Chervò underlines its incredible versatility to be worn on the golf course and for everyday life, with premium quality and cutting-edge technology in the wide selection of stylish designs.

Peter Erlacher, who co-founded Chervò along with brother Manfred, said: “Comfort always remains at the forefront of our minds, using stretch qualities as base fabrics, or as stretch inserts in strategic spots.

“But at Chervò, we also like to challenge a few traditions with our designs and take golf and leisure fashion in a new direction with our innovation.”

Chervò’s high-tech, patented technology and performance materials have been translated expertly into golf with DRY-MATIC®, SUN-BLOCK®, AQUA-BLOCK® and WIND-LOCK® items, which guarantee its garments stand up to the toughest of weather conditions.

A CHANCE TO BE PART OF A BIG SUCCESS STORY

Europe’s largest golf club rental agency is actively searching for business partners wishing to share in the growth of one of golf’s biggest current success stories.

Clubs to Hire, which has grown year on year since its launch in 2010, is recruiting partner businesses – or entrepreneurial individuals – to act as agents in a number of popular golfing locations, including Tunisia; Kalamata, Greece; Nice and Paris, in France; Italy; the Eastern Algarve; Bulgaria; Slovenia; and specific regions in the British Isles and Spain.

And officials remain open to discussions with like-minded potential partners in other territories too.

Clubs to Hire’s co-founder, Tony Judge, believes the new scheme it is now offering to potential partners provides a great opportunity to be part of one of golf’s biggest growth markets.

He explained: “In simple terms, the scheme sees partners lease sets of Callaway or TaylorMade clubs from Clubs to Hire and rent them to its customers in its exclusive territory. We promote the partnership on the Clubs to Hire website and booking engine, and that individual, or company, is, effectively, Clubs to Hire for that region.

“What’s more, the partner can plug in immediately to the marketing expertise of Clubs to Hire and its database of more than 60,000 golfers. And, importantly, any revenue they achieve locally themselves, is theirs to keep – the revenue share only applies to bookings made through our engine.”

Judge is already in discussion with a number of top European resorts who have been quick to realise the potential financial benefits. Indeed, Clubs to Hire already works alongside Aphrodite Hills, in Cyprus, in a partnership which has proved extremely beneficial for IAGTO’s ‘European Golf Resort Of The Year 2018’.

The five-star resort’s general manager, Andrew Darker, said: “We have worked with Clubs to Hire for more than five years and, during that time, we have been able to offer our clients a first-class service on club rental.

“The Clubs to Hire brand has greatly assisted Aphrodite Hills in attracting new clients to the resort. The fact that clients can pick their hire set before they fly and avoid carrying heavy, oversize baggage to our resort is absolutely key. The partnership has worked extremely well and we look forward to growing it in the future.”

Judge added: “Since Clubs to Hire launched in 2010 it has seen consistent growth for eight consecutive years and has spawned Clubs to Buy and Clubs to Lease. At a time when much of the news around golf consists of courses closures and a fall in participation it’s great that we have a positive story to offer to people in the golf industry.

“And we have many territories we’d like to expand into if we can find the right partners.”

Clubs to Hire handles more than 300,000 annual visits to its website and more than 80,000 bookings for rental clubs at 28 locations worldwide, including popular golfing regions in the USA, Thailand, Australia, South Africa and five countries across the Mediterranean, offering the latest clubs on the market, from leading brands such as TaylorMade, Callaway and Mizuno – for men and women, left- or right-handed – from just €35 per week, a potential saving of up to €125, with none of the hassle.

www.clubstohire.com

Clubs to Hire’s busy Faro outlet

Clubs to Hire’s busy Faro outlet