Already regarded as one of Ireland’s top golf, lifestyle and business venues, Slieve Russell Hotel, Golf & Country Club has turned to marcomms specialists Azalea to raise its profile in the UK and Europe.
The popular Cavan club has appointed the specialist golf, tourism and leisure agency to help increase awareness and visibility for the destination across key markets in the UK and selected continental markets.
As well as providing Slieve Russell’s management team with expert advice on PR and marketing, Azalea will assist in developing sales relationships with the main tour operators in the golf and tourism sectors.
Tony Walker, general manager at Slieve Russell Hotel, Golf & Country Club, said: “Slieve Russell is already established as one of the market leaders in Ireland for golf, leisure and business breaks, and we believe we have a product that will be of great interest to people outside our country as well.
“Azalea’s knowledge and expertise is second to none and they have a proven record for delivering results. We’ve been very impressed with the work that they’ve done with other venues, they have plenty of ideas about how we can maximise our potential in new markets and we’re looking forward to working closely with them over the coming months.”
Set just 90 minutes from Dublin and two hours from Belfast, Slieve Russell’s acclaimed 18-hole championship course is regarded among Ireland’s finest parkland layouts and has hosted two European Tour events during its evolving history.
It is accompanied by a nine-hole par-three academy course and an adventure golf facility to inspire the next generation of young players, while the club also stages an annual PGA pro-am, with the popular event featuring a collective prize fund of €1.2m since it was first held in 1997 – the highest-paid PGA pro-am tournament in Ireland.
Complementing the golf course is a 222-bedroom, four-star hotel; an award-winning Ciuin Spa; and an outstanding golf academy where resident head PGA professional Gordon Smyth and his team are available with expert tuition, state-of-the-art video analysis and training programmes to help golfers of all abilities achieve their goals.
Azalea account director, Michael Birch, said: “Ireland is blessed with some of the most iconic golf courses and resorts in the world, and Slieve Russell has all of the attributes to be one of the best. They have an extremely focused and dedicated team which gives us a great platform to build on their passion for the product.”