INTERNATIONAL REACH
GLOBALFOOTPRINT
From the UK and Europe, to Asia and across the Atlantic, Azalea connects golf, sport and lifestyle brands with audiences worldwide through a trusted network of regional experts and partners.
Home HeadquarteRS
UK & EUROPE
Azalea’s headquarters are in Petersfield, Hampshire — a base from which our core team of 15 specialists drives campaigns across the UK and continental Europe. From here, we deliver the full breadth of our service: strategic PR, media relations, content creation, media buying, influencer management, event hosting and social strategy.
Our European desk holds two decades of relationships across golf, sport and luxury tourism, giving clients direct access to the region’s most influential media, destinations and decision-makers.
This is where Azalea’s story began, and it remains the engine room for our European client portfolio — spanning championship clubs, tourist boards and luxury resort brands.
Azalea’s Asian presence is anchored by Eric Lynge, a Singapore-based industry veteran with more than 30 years’ senior leadership experience across golf and sports media. A director of Sporting Insights Asia and former leader within the Asian Golf Industry Federation and Asian Tour, Eric brings deep relationships across China, Korea, Japan and Southeast Asia.
His appointment strengthens Azalea’s network among regional media, facilities and industry partners, opening new opportunities for clients seeking to connect with golf’s fastest-growing market.
As Asia’s appetite for world-class golf experiences accelerates, Eric’s insight ensures Azalea’s clients are positioned at the heart of the region’s most dynamic conversations.
Anchored by Eric Lynge
ASIA
Strategic Global Partnership
NORTH AMERICA
Azalea has formed a strategic global partnership with Buffalo Groupe, an award-winning agency headquartered in Charleston, South Carolina, specialising in golf, hospitality and real-estate marketing across the US.
Together, the two agencies offer a single, fully integrated solution spanning Europe, North America and Asia, combining Azalea’s destination knowledge and European media relationships with Buffalo Groupe’s depth across the American golf consumer landscape.
The alliance allows brands and destinations to run cohesive, cross-market campaigns from one point of contact, with aligned account teams, shared planning and unified metrics ensuring a consistent voice wherever the audience is based.
