SEVE Collection is a premium lifestyle and golf apparel brand inspired by the legacy, passion and enduring spirit of Seve Ballesteros – one of the game’s greatest icons. Azalea is retained to elevate the brand’s profile across both the trade and consumer markets through an integrated PR and communications programme. A key focus has been amplifying SEVE Collection’s role as an Official Partner of the Ryder Cup 2027, celebrating a partnership that perfectly captures Seve’s passion, charisma and lasting influence on golf. Alongside this, we maximise opportunities around major championships and tour events, including The Open, where Seve’s legacy continues to resonate with golfers worldwide.